In 1997, the dominant values (as judged by an adult audience) expressed by the shows most popular among nine- to 11 year-olds were community feeling, followed by benevolence. Fame came 15th out of the 16 values tested. By 2007, when shows such as Hannah Montana prevailed, fame came first, followed by achievement, image, popularity and financial success. Community feeling had fallen to 11th, benevolence to 12th.
– George Monbiot on celebrity